V_9 | 3 years ago | on: The dictatorship of the articulate
I also thought this was going to be an article on the power of language
V_9's comments
V_9 | 3 years ago | on: The dictatorship of the articulate
"Yes, buildings fall down less but they're so much more expensive that if you detregulated and put that money in healthcare you'd save an order of magnitude more lives than you lose." And
"Every little form or permission slip is massively more costly than it would intuitively seem"
Genuinely interested, do you have any sources for this economic analysis?
V_9 | 5 years ago | on: Uber discovered they’d been defrauded out of 2/3 of their ad spend
Yes, but marketers don't really care about math. Only about the numbers!
You would expect a few hiccups and a steep learning curve when the product they are trying to buy is a bid for visibility on insanely complex networks of platforms using said rocket science to guess where one's mind is at.
Disclaimer: worked years in the space on the topic of performance, only one time ever have i seen an AB test correctly run and correctly understood by a client. Most requested false numbers because they couldn't understand the difference between branding, attribution and incremental sales. To be fair, neither could most anyone working in the field... Seems like that doesn't change too quick!
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