Moveover, can the lawyers amongst us murmur aloud the state of regulation in the 'physically' mobile advertising market? Such as how alternating 'windowshade' ads atop pickup trucks differ from location targeted LED/LCD signs in Taxi roofboxes in the eyes of 'The Law'? Shouldn't the DMV/NHTSB already have a stance on this?
It seems with the advent of large format E-Ink displays, plastering the back of a Semi-trailer with a 4x8 'film', a solar panel+battery pack, a camera and an friendly mobile OS - one could collect CPM based on all sorts of things. Weather, type of vehicle(s) trailing, number of passengers, distance behind, 'txt trivia' for Corporate 'points', and so on. All without being much of a nuisance to passers by..
Alternatively, what fines should be imposed for more 'rogue' implementations? High enough to offset any potential gain? Will that stifle stranger, consumer driven things from happening? If and when you start offering CPM kickbacks to the cellphone bills of those in the Donk/Lowrider/SUV 'urban crowd' that cruise nightly around impressionable youth with multiple large, externally visible LCDs showing everything from Pr0n [1], local rap promo videos, and Blue Clues. One needs only a phone with a 'video out' capacity and creating a local Pandora'esque App playing 'underground' music could be fed by cheap embedded servers placed outside of bars, sports venues, and less scrupulous places. As 'data package' prices reamin high, and smarter phones trickle down....public hotspots (and exploitation) that don't connect to the internet make sense.
At the opposite end of the spectrum, as Soccer Mom's queue in line to pick up their children? While immoral to a degree, the unused LCDs in the back of a ML450 (or schoolbus) could serve ads, school updates, etc. No one is moving and it's usually on private land. No one can really regulate that. Right?
I already dread billboard obscured sunsets on the drive home, I am of the opinion (electric) roadside advertising should be regulated to some degree and a more public discourse on how 'public' land is used. Hopefully someone soon will do a study strapping eye tracking software to a large set of drivers to measure how disorienting erratic light from advertising and other sources can be. Someone will die (<blink> tag induced seizure?), much fuss will be made, and a law 'in honor of XYZ' will pass and perhaps something will be done about it.
:shrug:
[1] http://www.law.northwestern.edu/lawreview/v100/n2/999/LR100n...
It seems with the advent of large format E-Ink displays, plastering the back of a Semi-trailer with a 4x8 'film', a solar panel+battery pack, a camera and an friendly mobile OS - one could collect CPM based on all sorts of things. Weather, type of vehicle(s) trailing, number of passengers, distance behind, 'txt trivia' for Corporate 'points', and so on. All without being much of a nuisance to passers by..
Alternatively, what fines should be imposed for more 'rogue' implementations? High enough to offset any potential gain? Will that stifle stranger, consumer driven things from happening? If and when you start offering CPM kickbacks to the cellphone bills of those in the Donk/Lowrider/SUV 'urban crowd' that cruise nightly around impressionable youth with multiple large, externally visible LCDs showing everything from Pr0n [1], local rap promo videos, and Blue Clues. One needs only a phone with a 'video out' capacity and creating a local Pandora'esque App playing 'underground' music could be fed by cheap embedded servers placed outside of bars, sports venues, and less scrupulous places. As 'data package' prices reamin high, and smarter phones trickle down....public hotspots (and exploitation) that don't connect to the internet make sense.
At the opposite end of the spectrum, as Soccer Mom's queue in line to pick up their children? While immoral to a degree, the unused LCDs in the back of a ML450 (or schoolbus) could serve ads, school updates, etc. No one is moving and it's usually on private land. No one can really regulate that. Right?
I already dread billboard obscured sunsets on the drive home, I am of the opinion (electric) roadside advertising should be regulated to some degree and a more public discourse on how 'public' land is used. Hopefully someone soon will do a study strapping eye tracking software to a large set of drivers to measure how disorienting erratic light from advertising and other sources can be. Someone will die (<blink> tag induced seizure?), much fuss will be made, and a law 'in honor of XYZ' will pass and perhaps something will be done about it.
:shrug:
[1] http://www.law.northwestern.edu/lawreview/v100/n2/999/LR100n...