alphag's comments

You will also find many more filed under their corporate name: Alfwear

It's not a unique spelling. It is the word "cool" in German. Many companies use it because of this. Similar story to Backcountry. Using a generic word and trademarking it and thinking they own it. This is hypocritical as the mission statement for the outside community as they all opt for public access, shared access, and community except when it affects their wallets.

Kuhl.com has been doing the same thing. Backcountry.com and Kuhl.com are going after the small guy over nonsense. Both Utah based companies too...