boise's comments

boise | 12 years ago | on: Hardware in 2014 and Beyond

Don't forget Kickstarter too. More hardware stuff seems to be showing up on Indiegogo also (eg Canary).

boise | 13 years ago | on: How to fail at marketing

not that it's the same at all, but your great question made me think of negative political ads. I can't find any research that clearly shows how effective negative campaigning is, but apparently >70% of ads this election season were negative or attack ads (http://mediaproject.wesleyan.edu/2012/05/02/jump-in-negativi...). That feels like a lot and I can't imagine that the smart people working on these campaigns would spend so much here if it didn't work as well as other tactics. I'd love to see metrics here too.

boise | 13 years ago | on: How to fail at marketing

@milton: it's a phony excuse for being "bad at marketing" (which you claim and then cite your excellent SEO results) and kind of shoehorned in here to CYA, but your work with refuges sounds awesome and commendable. It's a great use of your product and talking about that more on your blog would be fantastic to read.

boise | 13 years ago | on: How to fail at marketing

don't know anything about their product but tacky marketing tactics don't make me want to find out.

boise | 13 years ago | on: Build a Business, Not an Exit Strategy

it is one marker of success. being utterly and fervently in love with one's work is another, and this may or may not coincide with massive growth. dmor is correct that life is short; given that "making a dent in the universe" is kind of relative (see this excellent piece on our small ness: http://news.ycombinator.com/item?id=4674932) and some times more ego-driven than altruistic, I see no shame in optimizing for happiness in one's lifetime. For some people this may simply mean a decent salary (which may not be an "average" goal for some people), but this was not how I read this piece. The OP appears to have found her own way to do something she loves, profitably and within a short amount of time. This is fantastic. VCs may not want to fund her, and it doesn't look like she wants them to. pg points out businesses like this in his growth essay with no judgment. I wouldn't pass them either.

boise | 13 years ago | on: Dalton Caldwell, you should move to New York and re-rethink app.net

I just moved to NYC from the SF and love going to a coffee shop and NOT seeing everyone with laptops covered with stickers and talking about MVPs and their upcoming seed round. The valley is a great community, but the diversity in NYC is refreshing and gives good outside-the-bubble perspective. I think that's one point of this post is making.
page 2