brentsabully | 5 years ago | on: Optimizely to be acquired by Episerver
Happening right now at UserTesting. As the CMO would say: "yay!"
brentsabully's comments
brentsabully | 5 years ago | on: Optimizely to be acquired by Episerver
Yep. They are listed as having taken money from Insight Partners, a growth PE firm. You know they negotiated some preferred terms.
brentsabully | 5 years ago | on: Optimizely to be acquired by Episerver
That is not a successful acquisition. It's definitely a means of burying the lede. If anything, it's to draw attention to the PE firm.
brentsabully | 5 years ago | on: Optimizely to be acquired by Episerver
Yeah, I agree. I think the use cases weren't substantial enough so people just didn't use it enough to justify subscriptions in most cases. This means high customer churn, especially if they were selling to customers based on strength of their name (which I think they were, to digital marketers who conned themselves into believe it was a product they needed). They received funding from a PE firm (Insight Partners) who were probably eager to get a return.
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