dan_martell's comments

dan_martell | 14 years ago | on: Content Marketing Hacks from Dan Martell

Unfortunately I gave this talk as an exclusive favor to the 500 Startup companies. I may decide to mod it a bit for public consumption - but there was a lot of "inside stuff" that I'm not comfortable sharing publicly. As we iterate, I'll be sure to share more and more.

P.S. I blog at http://www.maplebutter.com

dan_martell | 14 years ago | on: Down the Rabbit Hole and Back Again: The Story of Flowtown

Pete,

Thanks for the comment and great questions.

In regards to the future and what we're planning - we try and let the product speak for itself. That way if were wrong, no one knows ;), and it gives us an opportunity to delight and surprise our customers.

re: background - my first startup was MaritimeVacation.com and I used direct mail as my primary marketing channel. Our team has deep DNA in marketing in general - kind of my area of study. http://www.udemy.com/social-marketing-for-startups/

re: 60% reduction - Let go of our customer coaches / contractors - Everyone took 50% pay cut - Cancelled any accounts that weren't critical - Stopped any payable = no money out unless needed to keep the lights on.

I've been doing startups for a while, and from experience, if you need to cut - make it quick and deep.

Hope that answers some of the questions.

dan_martell | 14 years ago | on: Down the Rabbit Hole and Back Again: The Story of Flowtown

sawyer, we've always let our product explain itself so not much to add (easier that way ;). if you've registered to join - I'll be sure to send over an invite.

our investors definitely invested in the team and were grateful for having them on board. super supportive and amazing.

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