dgreenberg | 13 years ago | on: Dear Yahoo, I Redesigned Your Website
The goal was to visually represent what Yahoo could look like with no traditional ads, hence the "redesign." Not sure I have the UX skillz to fully redesign Yahoo...the goal here was to make a case for native ads over banner ads, and how rolling out a native ad platform ala Facebook, Twitter, YouTube could fundamentally shift the Yahoo perception and internal culture of innovation.