djinoz2 | 8 years ago | on: Ask HN: Why aren't there more rental apps for renting personal items?
djinoz2's comments
djinoz2 | 8 years ago | on: Onboarding is the secret sauce powering viral loops
Was loosely relating to "aarrr pirate metrics" and I thought the Canva experience/comment was relevant.
The point is that the second "r"(referral) is really where your engine of growth kicks in. If you have enough referral, you've already crossed the chasm of activation and retention so the last "r" of revenue will come with enough referrals.
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An acquaintance of mine setup http://www.rentoid.com/ a looong time ago and I never asked but this is probably the reason.
What I saw was professional hire companies using the site as leadgen because it was free advertising and they had lots of inventory. Makes sense right?
So the sharing economy had problems a long time before fastcompany shared its wisdom ;)