garrickvanburen's comments

garrickvanburen | 23 days ago | on: Clay Christensen's Milkshake Marketing (2011)

If I recall correctly, the impetus for Christiansen to even look into this was to answer the question: “why are there so many milkshakes sold in the morning via drive thru?”

That’s a different question than, “how do we make our breakfast menu more popular?”

Now, perhaps the latter question begat the former, but either way it is not a product innovation story, it’s a customer/market research story articulating the shape of customer demand (which I fully support).

If there was a second part of the story - like, McD started marketing milkshakes in their breakfast menu and sales shot up ##% or they developed a breakfast flavor milkshake and sales shot up - then we’d have the product innovation story.

garrickvanburen | 26 days ago | on: Clay Christensen's Milkshake Marketing (2011)

I'm a big fan of JobsToBeDone, but partially because of this milkshake example, it took me years to grok.

As I see it, the milkshake example isn't about innovation, it's about actually having human-to-human conversations with customers and appreciating customers define their own competitive set, so perhaps closer to Gibson's "the street has its own use for things."

Outside of those two points, I'm not sure what repeatable lessons exist in the milkshake story for innovation, and because of that, it's probably doing more harm than help to JTBD as a concept.

garrickvanburen | 1 month ago | on: Significant US farm losses persist, despite federal assistance

It’s likely the land would be far more valuable as something else.

Small family farms, while romanticized, have all the problems of any small business competing with larger professionalized businesses; consistency in operations, consistency in output quality, access to resources - including people and machines.

Additionally, for their own operational simplicity big buyers prefer interacting with as few suppliers as possible - so, market forces have been driving consolidation for decades.

garrickvanburen | 3 months ago | on: Netflix to Acquire Warner Bros

On the news of Netflix acquiring Warner Bros, I’m reminded of how good Netflix has been at innovating their business model.

Over the past 27 years, their business model has changed multiple times and each evolution appears to be in direct response to the bottleneck of growth, from maintaining inventory of DVD to acquiring global streaming rights.

Year / Business Model / Bottleneck to Growth

1998 / Sell DVDs over the internet / Need to continually replenish DVD inventory,

1999-2006 / Rent DVDs over the internet / USPS delivery & return times

2007 / Stream movies over the internet / Acquiring US streaming rights to a massive library of movies

2009 / Start producing movies (Netflix Originals) / Number of subscribers watching Netflix Originals

2010-2012 / Global expansion; Canada, South America, Europe / Maintaining rights globally

2025 / Acquire Warner Bros Discovery

garrickvanburen | 9 months ago | on: Sketchy Calendar

I've got a slightly different philosophy.

A calendar is for storing commitments, and a specific date/time is part of that commitment.

I consider a 'to do list' a 'to schedule list', they are potential commitments.

From my perspective, a thing is either a commitment (on the calendar) or not (essentially in a backlog).

garrickvanburen | 9 months ago | on: Google AI Ultra

this is the problem Google search originally had.

They successfully solved it with an advertising....and they also had the ability to cache results.

garrickvanburen | 9 months ago | on: Thoughts on thinking

I don’t see the problem.

I’m not sure how LLMs output is indistinguishable from Wikipedia or World Book.

Maybe? and if the question is “did the student actually write this?” (which is different than “do they understand it?” there are lots of different ways to assess if a given student understands the material…that don’t involve submitting typed text but still involve communicating clearly.

If we allow LLMs- like we allow calculators, just how poor LLMs are will become far more obvious.

garrickvanburen | 10 months ago | on: Business books are entertainment, not strategic tools

I’m always hesitant to drag books written in a different era through today’s sensibilities.

For all the complaints of these books today (and I’ve complained about Lean Startup as recently as Dec 2024) these were written in a different time and likely written about tactics obsolete at the time of publication.

Let’s allow them to be artifacts of their time.

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