garyhalverson | 14 years ago | on: Taking C Seriously
garyhalverson's comments
garyhalverson | 14 years ago | on: Show HN: A storebuilder contained in a single text area
garyhalverson | 14 years ago | on: It’s the founding CEO’s job to personally email the first 1000 users
I can recall a time when I received a personal phone call from the CEO of a marketing blog I followed. When he introduced himself, I recognized the name, but was sort of shocked he was calling me. The guy ran a very successful business with tens of thousands of subscribers, why was he calling me? That was my initial thought. He wanted my opinion on a few things, that was all. Wasn't trying to sell me anything. My answers were lame at best cause I was caught off guard (literally shocked), but after the call was over, I had to sit down and take in what just happened. I never forgot how that call impacted me. It did make a difference. I ended up buying several of his products after that, not because he called me, but I believed his products were good and felt comfortable buying them from him.
It's simple, really, after looking back, he was just building relationship and rapport which translates into trust which translates into relationship which turned into sales. When your product has a lot of competitors, who does your customer turn to first? If you have established some sort of rapport, it will be your business. It works...
garyhalverson | 14 years ago | on: Show HN: A storebuilder contained in a single text area