joeyea's comments

joeyea | 6 years ago | on: Why spiky shapes seem angry and round sounds are calming

They mention this in the article:

This process could also account for the classic “cross-modal” finding, first reported in 1929 and replicated around the world many times since, that people tend to pair a blobby shape with a word-sound like “bouba” and a spiky shape with a word like “kiki”.

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