keshavm's comments

keshavm | 11 years ago | on: Datacoup – Unlock the Value of Your Personal Data

CC info is no doubt a daunting ask but it is valuable information when it comes to monetizing data about us.

This space of personal data monetization is a huge trust exercise. The relationship has be developed with the user, almost at an individual level, for them to share their data from across platforms. Many of us are more willing to part, based on the knowledge that it's already happening and we should take part if we want something in return. While others are more hesitant and need to see the value (or other's adopting) before jumping in. And there are many others who it doesn't speak to at all - this includes folks who go out of their way to never post a photo of them online. To each their own :)

The path is evolving though, where users will have more control and gain an increasing amount of value from their data. But it's a longer term game - because the trust needed to get to the intimate information about users takes time to develop but is priceless once it's there.

Disclaimer: I am the co-founder of Powr of You (www.powrofyou.com), startup in the same space.

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