Not sure that's a terribly uncommon scenario. Maybe a little dramatic, but not uncommon. This whole idea of recommending needs a little bit more context to be valuable.
How about "Your friend has decided to ditch cable and try using a video streaming service. How likely are you to recommend Netflix?"
It's even more critical with services that have very specific use-cases. How about a dermatologist? I don't think many people would say they recommend this type of service without some context. So, "If someone you know develops a similar condition, how likely are you to recommend DermatologyCo?"
How about "Your friend has decided to ditch cable and try using a video streaming service. How likely are you to recommend Netflix?"
It's even more critical with services that have very specific use-cases. How about a dermatologist? I don't think many people would say they recommend this type of service without some context. So, "If someone you know develops a similar condition, how likely are you to recommend DermatologyCo?"