mbizzle's comments

Interesting that most saw no change in revenue. While the article does make a point for price testing and competitive intelligence, the story I'm taking from the data is that it might be a bigger issue of marketing. What channels are driving your new user interest and sales? Pricing is so marginal - $0.99, $1.99, $2.99 - that it seems there's a relative inelasticity for app pricing. Consumers are more interested in what apps they have a perceived "need" for and thereby exposure and recommendations are a larger determiner of sales than pricing.

Setup is effectively free and incredibly easy. They're disrupting the gorillas of merchant services, by tapping into a market that your Visas, MasterCards, AMEX haven't been able to get to: local, small business owners.

It's disruptive because it changes the customer demographics for some of these businesses and the way they think about payments (customer analytics, payment options, loyalty programs).

Square is poised to gain market share very quickly AND there's a huge play to be made in emerging markets where the mainstream guys haven't found great traction and smartphone usage is growing rapidly.