ollymeakings's comments

Like many product-led growth startups, Powered By marketing is one of our biggest marketing channels.

Senja forms, widgets and Walls of Love have a Powered By Senja badge.

They get clicked 1000s of times a year, driving product discovery and sign ups.

This is one of the reasons we have such an aggressive free tier - more users, more Powered By, more sign ups, more users.

We were happy with the badge performance, but didn't want to leave it untested.

So, for our most recent marketing experiment we decided to test if we could change the badge design, and increase the click through rate.

This simple change took a few hours to design, and few more for Wilson to implement.

We added view and click tracking at a badge level as before we'd only tracked referral in our PostHog analytics.

The result was a 40% uplift in clicks from the badge.

That's 12,000 visitors a year (based on current views on the badge, which are actually increasing)

Here's the exact results

Control Views: 223,904 Clicks: 486 Click through rate: 0.217%

Test Views: 221,950 Clicks: 676 Click through rate: 0.305%

Percentage increase: 40.55

Love where this is going. What are some of the key use case, or too early?

Also, what did you use to record the video, it looks really slick?

Unique selling point and call to action.

I will actually correct that as one of my insights is to remove confusing acronyms to improve legibility.

Sorry the rest didn't work for you.

The roaster became the roastee

Oh yeah, totally agree - multiple landing page iterations for early stage pre-revenue is silly.

I do cover user acquisition, methods of validation, when to test, types of test, the culture of lean, and more in the roast.

One thing to note however with the buyer you describe - they often make REALLY rudimentary mistakes. I've seen people forget CTAs, links not working, totally confused language (no idea what they do), missing key elements, not written to buyer etc.

Also missing great opportunities to showcase their business more powerfully. For them it's £149 and they have another person look at it and give practical feedback.

Thank you! And every single client apart from one rated the roast 5/5 so they liked it too.

Yes there is an issue with the client agreeing with me sharing the data. It's something that is being addressed with new clients.

The main thing is to ensure you AB test. Lots of what's in the post is proven, not just by my own experiments, but by organisations like Unbounce who have global data across 1,000s of pages.

However the true key to improving your own loading page is to grow and act on your own quantqual data.

Yep, this post wasn't 100% complete. Someone else posted it.

No complaints here but going to add images in asap.

Is it a parody phone :)

You watched the video so you know at 1 minute in I say how important it is to simply tell people what you actually do.

I also advocate for plain language and showing the product not just talking about it.

Thanks! Glad you like it :)

Olly here, founder of roastmylandingpage.com

Happy to answer any questions about the service or business not covered in the blog.

You can also see the post as tweets, with visual examples from landing pages here: https://twitter.com/helloitsolly/status/1390310904563224581

My twitter thread covers 16 points and with visuals

https://twitter.com/helloitsolly/status/1390310904563224581

Really? I recently optimised a landing page for a client who had £100,000 weekly ad spend on Facebook and increased their paid ROI by 40%.

Trust me, it's a critical part of the conversion performance.

It generates word of mouth and share-ability but agree it's not for everyone.

Constantly testing!

The user is feeling the pain, you are amplifying it.

Yes it sound stupid but it's only about evoking a feeling the visitor already has.

Here's some examples - they are everywhere

https://twitter.com/helloitsolly/status/1391668206755106816

Hi, author here

I shared what I learnt across the 200 pages I reviewed and my focus is on landing page conversion. I am working on the assumption there is some sort of product market fit.

I also included techniques to generate insights - like exit intent, review analytics and heatmaps, introducing a cycle of testing - rather than just telling people what they should do.

Finally, I don't look at naff tricks on the visitor. It's all focused on proven concepts for relaying what makes your business great.

However if you can find anything in the list you feel is some sort of bizarre manipulation or trick I'm happy to look again.

It wasn't written for search.

Nobody googles titles like 'what I learnt'

The blog post shares every single insight I learnt reviewing landing pages and running my business without any SEO implemented at all.

That is a quirk of Ghost, it took the summary text from the blog homepage and inserted it into the post. I fixed it.

I didn't purposefully use that phrase repeatedly. Thanks for spotting.