ruhdgjns's comments

I don’t think you’re engaging in good faith. You can answer your own retorts if you think about it from the view of a modern advertiser.

It goes hand in hand. First, if you can’t measure conversions and tie them back to advertising, then how can you know if it’s effective? Second, if you can’t measure effectiveness how to A/B test your approach? Finally, without labeled data how you train ML models?

The whole house of cards stood upon attribution.