sagran | 6 years ago | on: Vine founder launches TikTok competitor
Insta released video support; overnight 90% of video creation disappeared and growth stalled out as people went back to the platform Vine was borrowing them from. (Facebook’s earlier shenanigans of cutting off graph access didn’t help.) Further attempts to restart growth didn’t pan out. It didn’t help that most people consumed Vine via YouTube (and not the web or app). Other platforms were willing to pay creators much earlier (and had bigger budgets I expect)... but it was probably already too late.