schlichtm's comments

schlichtm | 12 years ago | on: Emoticons are the future of communication

I totally agree with you - I don't think it's specifically emoticons that are the future. Snapchat is definitely a perfect example of the direction we are going in (picture + text).

schlichtm | 13 years ago | on: Hipset Launches Artist Discovery Program

FAQ is a great idea.

We're working on an updated design that includes record label logos, it looks MUCH better.

You are correct on the business model.

Green M&Ms, Yellow M&Ms, as long as they are making great content, whatever they want ;)

schlichtm | 13 years ago | on: Hipset Launches Artist Discovery Program

Super helpful! (powrtoch, add me on Facebook, I'd love to chat more > http://facebook.com/mattfs)

Here's what we're thinking:

- If your music isn't good enough to go viral yet then we can provide you with feedback on how to improve and reach that point.

- If your music IS good enough to go viral the we want to promote you, get you press, get you featured on YouTube, Ustream, etc (these are all things we can do very easily if your music is good - we already have these relationships).

- If you are really taking off we can help you monetize this growth in very interesting and artist/fan friendly ways. When you reach this stage we will enter into a production style agreement and take a % of the revenue we generate you. This is where we make our money and NOT on the original $20.

Concerns:

- If we don't charge we will be bombarded, like you pointed out, with low quality content. This is a problem we want to avoid.

- If we don't charge then we will be paying artists to review your content out of our own pocket.

Question: What would this site have to say so that when you saw it, as a musician, your reaction was "Holy shit I have to do this and would be stupid not to"?

schlichtm | 13 years ago | on: Hipset Launches Artist Discovery Program

If the production, vocals, and presentation (good branding, etc) are at a level where most people who like that genre would play the song and think "Yeah, this sounds like a real song..." then we will work hard to make sure those people hear the song.

Our artists are good at reviewing rap, pop, edm, country, rock, etc. All genres.

Currently we can help the most with promoting rap, hip-hop, pop, and edm. We can help all genres find labels (we know a lot of them).

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