snowelephant | 14 years ago | on: Pricing in reverse: use a product's price to figure out what you need to build
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snowelephant | 14 years ago | on: Pricing in reverse: use a product's price to figure out what you need to build
Adwords is appealing since it's an auction, and they let you see some of their data. In your example of using SEO instead, you have to do the SEO work with either your time or someone else's, so it's not like the cost is zero.