Sorry, but for me this article is a bit BS, because what the author describes as the destruction of the web is for me the healthy and eternal balance between good and evil, all over the society.
One one side, systems like Google, facebook... compete to be the best spam filters, on the other side, cheaters try to fight back by using more advanced spam techniques.
At the end of the day, the Web keeps improving and tons of new applications flourish. It also makes it harder to spammers who can then decide to go white hat.
I must admit the quality of Google's SERPs is going down since Panda, especially for long tail keyword phrases, but look, Hacker News is one good example of alternative to Google and Facebook, and the web is not just about Google...
I also believe black hats are the best friends of Google, because they push the level of anti-spam higher, where newer or smaller search engines can't compete because of its lack of history.
One one side, systems like Google, facebook... compete to be the best spam filters, on the other side, cheaters try to fight back by using more advanced spam techniques.
At the end of the day, the Web keeps improving and tons of new applications flourish. It also makes it harder to spammers who can then decide to go white hat.
I must admit the quality of Google's SERPs is going down since Panda, especially for long tail keyword phrases, but look, Hacker News is one good example of alternative to Google and Facebook, and the web is not just about Google...
I also believe black hats are the best friends of Google, because they push the level of anti-spam higher, where newer or smaller search engines can't compete because of its lack of history.