spamross | 8 years ago | on: Stripe Atlas for LLCs
spamross's comments
spamross | 12 years ago | on: Facebook CPC – Don't Waste Your Money
For this type of website, he should be bidding desktop - will pay maybe 40% more per click, but much better site engagement.
FB Ads still have a long way before the tools are as robust as Adwords, but learn the platform and run more tests before you trash it. Unless you're going for something ultra-targeted it's rare to nail a CPC platform on the first go.
spamross | 12 years ago | on: How Retargeting Gets Our SaaS $650 for $6
Keep cookie-ing people but don't show half of them any ads. Then compare the conversion rate to the people shown ads and come up with VTR attribution coefficient.