throwawayAZX's comments

This is good advice. A banker is overkill for the level of revenue you are at. PE is a good option

Congratulations! (I am using a throw away id because I'm in the middle of an M&A process myself). In my case, we have orders of magnitude more revenue, but some of the fundamentals of an acquisition process are the same. I have no experience with brokers (good or bad). If your goal is to sell to the cloud vendors themselves, you need to first develop a relationship with the relevant people on the other side. This is someone in product, not corporate development. 200K ARR may be too little for a proper acquisition so an acqui-hire may be the way to go. Two books that you need to read are "Venture Deals" (it is mostly about fundraising but has a concise, relevant section at the end) and "The Magic Box Paradigm" which is a great, surprisingly unknown book. You may want to check his talk online https://www.youtube.com/watch?v=Mq98YvFzn6o for a summary. Also, read Elad Gil's blog posts on M&A. All in all, you are in a great position, having bootstrapped to that level of revenue with no investors. That's impressive in and of itself. Good luck!