turbod | 17 years ago | on: Ask HN: legally start a Bay Area startup without being American?
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In this light, marketing cannot be an afterthought of a good product. Marketing defines a good product.
Good Marketing -> Good Product.
Bad Marketing -> Bad Product.
It's that simple.
As far as your options: having an American co-founder or business agent is a good start.
However, regardless of what option you choose to pursue to enter the US as a Canadian, I would recommend if you are bootstrapping your own venture, that it would be best to get to profitability or at least a promising product before exploring your options for working and living in California. It is not only expensive, but very time consuming to work out the details. It's definitely worth all the trouble, but focus on your company and product first.
I hope it works out for you.