> user's expectations for the web have grown astronomically.
Agree with everything you're saying, except for this.
I do user research as a job, which means that it is my day job to methodically interview and observe people using everything from web sites to apps to enterprise software. So far, I've had the privilege of doing so with more than 100 users.
What users expect is things that work quickly and reliably to get their job done, and then get out of the way. It doesn't matter whether they're booking a flight, buying cell phones or working in a complex workflow system.
Nobody, on the other hand, really wants bloated pictures, autoplaying videos, and dozens of different features without practical use - except for marketing people and managers.
Agree with everything you're saying, except for this.
I do user research as a job, which means that it is my day job to methodically interview and observe people using everything from web sites to apps to enterprise software. So far, I've had the privilege of doing so with more than 100 users.
What users expect is things that work quickly and reliably to get their job done, and then get out of the way. It doesn't matter whether they're booking a flight, buying cell phones or working in a complex workflow system.
Nobody, on the other hand, really wants bloated pictures, autoplaying videos, and dozens of different features without practical use - except for marketing people and managers.