waderoush | 13 years ago | on: Poll: Have you run a marathon?
waderoush's comments
waderoush | 13 years ago | on: Chrome reporting malware on techcrunch.com?
waderoush | 13 years ago | on: Broken iPhone? Call iCracked (YC W12), the aspiring AAA of smartphones
waderoush | 13 years ago | on: The YC VC Program
http://www.xconomy.com/san-francisco/2012/11/26/y-combinator...
waderoush | 13 years ago | on: Twitter down?
waderoush | 14 years ago | on: Steve Blank hands a new owner's manual to startup founders
waderoush | 14 years ago | on: Steve Blank hands a new owner's manual to startup founders
waderoush | 14 years ago | on: Startup founders: reach out to journalists and reporters
A much better (and cheaper) strategy is to read the publications that follow your industry, figure out which reporters at those publications write about your niche most often, and contact them directly with a quick summary of your company and its latest news. Most publication's websites list reporters' email addresses, or at the very least provide an address for story tips. Of course, maybe digging up this information counts as "spending countless hours," but I don't think a media strategy has to be so time-consuming. Whatever your company is working on, there are probably only five to 10 journalists who will know enough about your field to do an accurate, thoughtful story. Figure out who they are and target them directly.
By the way, my address is wroush at xconomy dot com.
waderoush | 14 years ago | on: "Lifestyle" CEO bootstraps business to 30 MM unique visitors: The wikiHow story
waderoush | 15 years ago | on: 1000Memories (YC S10): The Internet Adds New Dimension to Grieving Process
waderoush | 15 years ago | on: AdGrok (YC S10) is out to replace the 'craptacular' Google AdWords interface
Also, I think his success with the blog posts is instructive. Antonio freely admits that he's writing "linkbait blog posts to get us free PR" (http://adgrok.com/why-founding-a-three-person-startup-with-z...). I wouldn't advise trying this unless you have something genuinely engaging to say. But you have to admit it's an inventive, low-cost way to get your startup off the ground.
waderoush | 15 years ago | on: Y Combinator’s Biggest Demo Day Yet Draws Throng Of Investors
With regard to the points Harj and others make in this thread about TechCrunch, I have no idea if they have a policy of turning up their nose at companies that have already been covered elsewhere. I certainly would never agree to YC's off-the-record request for that reason. I observe it because I think the YC companies deserve a chance to control how they make their first big public splash.
waderoush | 15 years ago | on: Y Combinator’s Biggest Demo Day Yet Draws Throng Of Investors
http://www.xconomy.com/san-francisco/2010/08/25/the-definiti...
waderoush | 15 years ago | on: The story of Rapportive (YC S10) - 'social CRM' plugin that replaces Gmail ads
On the other point that seems to be getting commenters riled up -- "messing with other people's content" -- I think I am on Rapportive's side. I admit that I would be seriously annoyed if someone wrote a plugin that replaced my stories on Xconomy with, say, TechCrunch stories. But that's the risk of publishing on the Web, where the viewing platform is not ultimately under your control. And if people started using such plugin widely, it would be useful feedback for me -- it would mean that I should do something to make my own stories more interesting. Google should see Rapportive as a signal that something is missing in Gmail. Either they should provide more relevant ads, or they should copy (or buy) Rapportive.
waderoush | 15 years ago | on: The Secret to getting really good press
waderoush | 17 years ago | on: RunKeeper's Boston Marathon social media stunt - running 26 miles in an iPhone costume
FWIW, training for a marathon isn't too complicated. Start at least 18 weeks beforehand. Run about 10-11 miles during the week and do one long run on the weekend, building up to 20 miles two weeks before your race.