zenmaster408 | 8 years ago | on: Ask HN: Examples of great landing pages?
I agree that the messaging and story are the most important components. But you still need to have a clean and elegant design to get people to consume the story and message. You can make the content more digestible by making use of white spaces, having adequate line height and line width, including appropriate imageries and graphics, and using lots of bullets. If the page is too ugly or too overwhelming with texts, more readers will bounce.