Ask HN: Why did the press reporting about apple, when noone knows what´s coming?

[Polarity]

It´s a retorical question, but the articles are really anoying and is some sort of spam in every social channel. And it´s hard to keep following the tech press because every tech publication on the web is jumping onto the bandwagon. just to be clear: i love apple, some sort of. but this worthless reports are worthless.