What are some of the specific on page and off page techniques one can try when there are well established sites already existing in the same category.How to make sure you rank well on same keywords.
your standard H1, H2 tags.
meta title for all pages 55 characters or less.
meta descriptions 155 characters or less on all pages.
of course original content that is "unique" for the niche, takes a different approach to the topic, not just original work.
different media if possible for consumers to want to share, or come back for more.
i would recommend you read groovehq.com/blog and ViperChill.com as well as Moz.com for tips to expand on the topics... solid advice fromm all... Good Luck
i would recommend guest posts: they work for google (you place a link to your website in the author info section), but they also bring other website traffic to you.
Careful about guest posts. Google has said there's a difference between guest posts and posts that you've paid for (paid linking). See this video from Google:
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http://searchengineland.com/googles-matt-cutts-guest-bloggin...