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Ask HN: My startup has multiple VCs pitching us. How do we choose?

2 points| oversubscribed | 11 years ago | reply

My first instinct is to pick two and have them split the round, but they all want to lead.

6 comments

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[+] gregcohn|11 years ago|reply
Congratulations. Here are my suggestions:

1. Don't assume they won't flex if you inform them you're willing to work with them only on your terms.

2. Before you start optimizing for terms, however, get as much information as you can about your prospective partners and decide who you most want to work with.

3. Choose based on who you want to work with, and try to use the competitive situation to get you the best possible terms.

When we were reviewing term sheets, we did a lot of diligence, in particular talking to other entrepreneurs who were in -- or had been in -- the portfolios of the funds. Of course you want to understand the basics of how working with that person or firm was, but you also want to get some color on how things played out for the deals that went sideways or failed.

Startups often have bumps along the road, and opportunities present themselves for VC's to take advantage or take the high road. How the partner(s) in question have handled themselves when faced with these options, and how the fund dynamic played into that, will tell you a lot about how things are likely to go for you under similar circumstances.

Good luck!

[+] oversubscribed|11 years ago|reply
So you recommend going with just one firm? We've heard that asking two to co-lead might be advantageous.
[+] relaunched|11 years ago|reply
Terms. Ceterus parabus, terms (valuation / dollars, etc) will dictate who wants to be in the deal the most. If you are fortunate enough to be in that situation, get the most out of it. I will caution you, do it carefully. You don't want to start off that type of relationship with your investors feeling screwed...they have long memories.
[+] ericboggs|11 years ago|reply
Optimize for the long-term relationship, not the short-term transaction.
[+] ilyaeck|11 years ago|reply
Consider fit, long-term value and their brand above valuation.