advertising's comments

advertising | 8 years ago | on: Best ways to kill your startup

This is some classic advice: you don't know until people buy it, which means you have to make some version of it to find out.

Talk with people to develop the idea as far as you can, but you don't truly know until people pay you. So you have to deliver a product (unless you're lucky enough to get pre-sales but even then you've likely invested something in a prototype) which is that point your stomachs tightens up as it requires some amount of money to develop this product. Aka the moment you find out if you really believe in this idea, enough to risk it.

Whether it's server costs, building a physical prototype, buying a data set, whatever it is.

Someone buys it, cool. Then don't spend anymore money until you've repeated the sale several times to validate you didn't just find this one unique customer.

A few would-be entrepreneurs have asked me for advice (though I'm not sure why) and are looking for that whole reverse prescription to success through how other people did it, which is a fallacy - there's only your path. I've noticed that they were stuck in this idea phase and it always came down to that moment of putting your money where your mouth is. I would just tell them either you believe in your idea enough to pay the $5,000 to fabricate the metal for your prototype, or $500 for the up-to-date information for your real estate developer app, or whatever the thing is that is your next step, or you don't because you don't really believe in the idea enough to take the risk. Which is fine, just recognize that and keep searching.

advertising | 8 years ago | on: Who’s Sitting Next to You on the Subway? An R Train in September

If you like this you’ll like humansofnewyork

The guy who started it quit his job and decided to do something like 1,000 interviews or something like that with no real goal. a portrait of each human and asked the same line of questions but they usually got more personal.

Turned from a website to coffee table books and now makes millions and has a penthouse in the city.

Also lookup New York nico.

advertising | 8 years ago | on: The Boring Company FAQ

Parking is a bigger problem in tokyo if you drive, and the tolls are expensive.

The newer the subway lines in Tokyo are fun because they have to built in under the others (as referenced in the FAQ), you can tell you're on a new line when you descend down flights and flights of stairs.

advertising | 9 years ago | on: Why European Startups Fail to Scale

An interesting thing I found out from getting to know a Swedish family living in Mexico was they make a conscious effort in their society to not be too good or better than everyone else. People strive to be a B versus an A. Not every single person subcribes to that thinking but I've rarely met a Swedish person that didn't seem to be fairly happy.

advertising | 9 years ago | on: Are we really so modern?

With the idea that knowledge is an act of remembering, consciousness is a matter of matter, and gods/natures role in creating, seems to me that humans creating concious AI would potentially create that third era of modernity.

advertising | 9 years ago | on: A Soccer Con Man Who Couldn't Play the Game

My favorite of all is the story of Elmyr de Hory who was the greatest art forger of all time. Something like $60million or more worth of fake art sold in his lifetime? Some of his Picasso's and others they say still hang in museums too afriad to admit they are fakes.

https://en.m.wikipedia.org/wiki/Elmyr_de_Hory

Orsen Welles did a great movie on him and fakery in general - http://m.youtube.com/watch?v=gIVgUjj6RxU

The question of who are the real fakers in the art world, the forger or the critics who are duped and swear that a painting is authentic.

The tragedy of Elymr was that he was a great painter but no one cared for his original works and he was much more successful as a forger. The same for Clifford Irving, ironically, who wrote Elymr's biography.

Irving wrote a fake biography of Howard Hues or something along those lines.

advertising | 9 years ago | on: How to be mediocre and be happy with yourself

Had to be a CEO and rich until I tried being both of those things and realized it wasn't as important as I thought. Pursuit of those things was quite an unhappy pursuit. But I needed to know I had tried before I was comfortable not being those things.

Maybe instead of being average, focus on your average of the 5 people you spend the most time with. :D

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