geirfreysson's comments

geirfreysson | 13 years ago | on: CRM nightmare - trialled 7 systems before building our own on top of LinkedIn

The log-in screen is sparse - that's true. We're getting a (possibly slightly biased) 30% conversion rate from it, so it does push people to give it a spin. Same idea as the Twitter landing page. What you get as soon as you log in is a wizard which takes you through the first steps to maximise the probability of engagement.

37Signals wrote a very interesting post on results from their A/B tests on the landing page for Highrise (result, the shorter the better) http://37signals.com/svn/posts/2991-behind-the-scenes-ab-tes...

geirfreysson | 15 years ago | on: Listing "customer personas" instead of features improved our CTR by 200%

That's a fair point. Customer segmentation can be overdone.

There was an interesting article on HBR about research Clayton innovator's-dilemma Christensen was doing into customer segmentation vs. a job-to-be-done approach (http://hbswk.hbs.edu/item/6496.html).

Once someone clicks on a link that calls out to them as a customer, you need to tell them pretty quickly what you can do and how you can do, i.e. what job you can help them do.

On brandregard.com we simply moved the discussion about features down one level, behind a customer segment link. We also discuss features in length below the fold on the landing page.

geirfreysson | 15 years ago | on: Listing "customer personas" instead of features improved our CTR by 200%

I agree. We're pretty sure who are customers are, but there is a chance the unknowns could slip through. We might do another A/B test simply adding "brands" as one option since that's a customer persona, but very generic.

I like how Foursquare appeal to their customer personas, "merchants", "brands", "developers", without making it too obvious but still very findable.

geirfreysson | 16 years ago | on: Fake Steve Jobs on Chrome OS

Fake Steve: "First of all, nobody seems to appreciate how goddamn hard it is to make an operating system."

From the Google blog: "[GOS is Chrome running] within a new windowing system on top of a Linux kernel"

So they're not building an OS from scratch. Did Fake Steve even read the post?

geirfreysson | 17 years ago | on: Deny This, Last.fm

That's totally true. I guess the lesson is that it matters who acquires you. If you can't go for the public, cross your fingers and hope your parent company won't do anything evil.

geirfreysson | 17 years ago | on: Deny This, Last.fm

A lot of companies/founders aspire to be acquired. This is the downside of that. I have a lot of sympathy for Last.fm in this scenario.

geirfreysson | 17 years ago | on: If You Can't Say Anything Nice, Kill Yourself

I counted the occurrences of the words "me", "my", "myself" and "I" in the article with a bash command:

tr -cs 'A-Za-z' '\n' < paul_carr.txt | grep -i -w -c "me\|my\|myself\|i"

Result: 82 out of 1858 words.

That's 4.4%, ca. 1 out of every 23 words.

The author is thereby scientifically proven to be on the very far end of the introspective scale.

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