jakeludington's comments

jakeludington | 12 years ago | on: This coupon code is a slap in the face

Macy's solves the problem of coupon codes in a way that's good for everyone. They have a coupon code box. They also have a link to a page that shows you all available Macy's coupon's. If one applies to your cart, you can use it. If there isn't a coupon for your cart, you might find out something else is on sale and buy that too. If you don't care about coupons, you can check out and ignore the box.

The customer wins. Macy's wins.

jakeludington | 13 years ago | on: Stop Using noreply

It's trivial to filter out of office messages if you use a decent email program. The false positive rate should be as close to zero as you can get.

Reading every feedback email from every real user teaches you how to create better products. If you make it clear users can provide feedback, there's an opportunity from them.

I ask every single real person who leaves my service why they left, which translates to about 12 emails from me per week. Most of the time, the feedback isn't actionable, but 2-3 of every 50 emails translate to something I can use to make my product better.

jakeludington | 13 years ago | on: Search for Obama on Facebook and You Get Romney

Facebook is in the process of gradually rolling out sponsored search. I think businesses with big budgets get to cut to the front of the line.

What's curious to me is the difference between the Democrats and Republicans on this. The Romney campaign is clearly on the offensive as well as playing smart defense. If you search for Paul Ryan, you see Romney as the top result. If you search for Bill Clinton, either Ryan or Romney show up. The Obama campaign does not appear to be bidding on any terms.

jakeludington | 13 years ago | on: GoDaddy Outage: How to Migrate to AWS Route 53

Since when does trusting a business critical function to a free service make any sense? At least GoDaddy has a motivation to provide some level of service because people are paying them.

Some other alternatives that aren't free, but are highly reliable are: http://dyn.com/ http://www.dnsmadeeasy.com

I use the latter one and in addition to providing an alternative to my registrar, they also seem to have much faster response times, which cut some milliseconds off a site lookup.

jakeludington | 13 years ago | on: Is using iPhone profiles a bad developer practice?

Like Onavo before them, Wajam is using the Profiles feature of iOS to add a layer of functionality that's impossible to accomplish by building a standard app. The question is, how smart is that?

If we start training users that they should click on links in email to add features to their phone are we opening up an opportunity for man-in-the-middle type attacks or other unwanted behavoir?

jakeludington | 14 years ago | on: Ask HN: What's a good primer on online advertising?

The IAB is the authoritative source for advertising information. Most of the major advertisers and publishers utilize their guidelines for both creative and measurement. http://www.iab.net/ad_unit

To address your specific example, there may or may not be any difference between an impression and a view. In the case where one page shows one ad display, you would get a single impression and a single view. If there are multiple ad blocks on the page, it's possible that the same ad could show in more than one ad block, resulting in multiple impressions for a single view.

jakeludington | 14 years ago | on: Facebook Ads Are Effective, Just Not Relevant, Yet

The only thing I would disagree with is the click-through rate of ads in general. Sites with effective placement and targeting of ads (which would include the top ads in a Google search) easily see click-through rates of 5-7%, in the case of that top spot on Google, the ads I've run were easily above 10%.

jakeludington | 14 years ago | on: Could Affiliate Links Kill Pinterest?

Pinterest would be a even greater risk if they were to apply their own affiliate links to other people's copyrighted content. By putting a monetization model on other people's content, they would instantly lose any possibility of making a fair use claim.

jakeludington | 14 years ago | on: Could Affiliate Links Kill Pinterest?

A link doesn't need to be a copyrightable work for the "material" posted by a user to be considered altered. What matters is how a court defines "material" and whether or not the court would define that "material" as modified by the service provider or not.
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