xlance's comments

xlance | 10 years ago | on: Results from Candy Japan box design A/B test

I run a subscription business through mail myself, and I love your posts.

Have you tried to run introduction offers? 50% off for first shipment for example? If I were you I would try to put the countdown for the next shipment on top of your site. Thats a really powerful psychological factor.

Your CTA is also a little unclear, why do I need to first get an email, then a link? The buy process should be straight forward, not through my email. And if you have a really good reason for doing it this way, you should atleast tell me why I need to leave my email.

I really like the cartoon that explains the process. Very good.

Regarding packaging design, we did a huge remake in 2013. We increased our prices with 30%, and redesigned packaging completely. Doubled our LTV, insane gains. Just keep testing, but try to change provider for carton. We pay $0,1 USD for bigger cartons then yours, in one of the most expensive countries in the world. (With plastic window for address field) We chose to put our three USP on the back of the shipment box, to remind your customers every time they receive a shipment why they subscribed in the first place.

Keep testing!

xlance | 13 years ago | on: Show HN: My NBA + Twitter mashup

Couldn't this work for everything else as well? Curated lists for different gatherings of people?

"Everyone playing in this golf tourney/chess tourney" "Everyone on the set of Game of Thrones/The Walking dead" "Every CEO of Fortune 500"

xlance | 13 years ago | on: How I Busted a Thief Who Tried to Sell My Camera on Craigslist

I have a similiar story. Left my laptop in the car, came back and found the window smashed. Had installed Prey on the laptop, and after jogging around the neighborhood (wearing a suit straight from work) for half an hour I get a e-mail. Location, picture of the guy - everything. I run down to catch a cab, but then I suddenly see a police car. Wave them over, they call up another squad car that was 50 meter away from where the guy was sitting. We come down (5 minute drive) and they already have him in chains. It took maximum 4 minutes from he opened the laptop until he was surrounded by cops.

xlance | 14 years ago | on: I quit my job to do a startup.

You should show people exactly what they can do with the money they raise.

- Answer this survey, feed a child for a week

- Answer this survey, a village can buy a goat

etc

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