alexeichemenda's comments

Interestingly, this correlates well with what is happening in the ad-tech world.

Specifically in performance marketing spend, 15% of the budget is very often allocated to "new initiatives & new partners", with the thought process that it'll either allow to find a previously un-identified improvement, or it'll allow to learn what to avoid in the future on the 85% of spend.

My ROI numbers there are all examples to demonstrate my point, they’re not actual values supposed to reflect any sort of reality.

As to conflict of interest, I did mention we work with a lot of advertisers but certainly not a conflict of interest, simply sharing the thought process of advertisers today. When we run incrementality tests, sometimes it shows that the campaign is not performing and then we stop the campaign.

So my comment above is not intended to mean “spend on marketing”, but rather “if you do spend on marketing today, you should make sure it actually delivers incremental value and therefore you should measure that incrementality.

What claim are you referring to?

>Wouldn't they spend a bigger part of their revenue on ads ? _For context, we've worked with thousands of advertisers worldwide_ They do, up to a certain extent. ROI isn't the only element to look at here, what also matters is at what max scale you can keep this ROI. Let's take e-commerce as an example scenario:

A digital channel can deliver a solid ROI (>200%) at $10K-$50K / month. Advertiser is excited, wants to scale to $500K / month. ROI drops to 110%. Woops, not as good. So what does advertiser do? Advertiser finds the max scale they can run at to maintain an acceptable level of ROI (for ex, 140%) and that is $100K / month of spend on that channel.

The interesting shift we're seeing is that historically, advertisers just went on and multiplied the number of channels, spending $10K / mo on channel 1, $50K / mo on channel 2, $500K / mo on channel 3. However, the cost of maintaining each channel and optimizing is greater than the added value. So current trend we're seeing is consolidation of this spend, and understanding that they won't be able to spend as much on ads since they still to need that 140% ROI, but only on a few channels.

As to measurement, incrementality measurement (usually two methods, ITT (intention to treat, divide your entire audience in 2 parts and show ads to only 1 of the group) or ghost ads (described below) delivers a very clean metric as to whether ad spend if bringing any sort of value and how much value it actually brings. Assuming a healthy p-value is present (aka, assuming advertiser is running enough marketing spend $ that results are significant), that's your answer to how much more you should invest on the current marketing campaigns (or it will show that you need to change your campaigns because current ones are not performing)

I suggest "I carved there"

Sorry if this is a naive question, but if the assumption is "doomsday", how would one know how to access vault and that it even exists?

Debatable. If you go to the movie and the cashier says "it's $11 for the movie, or $12/mo for unlimited movies", i wouldn't be surprised if many people take that deal. That's how restaurants get you with menus & other bundles.

Ha - first thought come that came to my mind. I wonder if SF city council will appreciate this move. If this was a purely "permit" driven acquisition, I'm surprised Bird won the bidding price vs the larger scooter companies. If this was for the technology (including the lock), then I'd be curious if this really adds value to Bird (as a comment below explains it very well, scooters can be profitable within 2 weeks so a % of theft is acceptable)

Very exciting to see Segment here. It was a breeze to integrate with and use their data from our clients. Congrats Calvin!

Regarding taxes, you're comparing two very different things. The 15% you're talking about is, as you said, qualified small business rate, which means you have [..] to hold it for more than 5 years. The 56% you're talking about in France is an over simplified number. My company just got acquired (i'm a co-founder), and I can guarantee you I got a better tax deal in France than you will ever get in the US.

I'm not even going to get into the laws debate, but just keep in mind, just like the taxes, it's not at all how you think it is :)

> But if you are promoting to people who are your friends or are already fans of your product per the original quote, they are not necessarily unbiased and are not necessarily voting on the merit of the product itself.

Their article states : "It is perfectly fine, however, to promote your Product Hunt page on your groups, forums, internal communications [...] community to the featuring on ProductHunt, but don’t encourage them to vote one way or another."

They are not including "friends" in there. And when it comes to people who are already fans of your product, no - they're not unbiased. But that's the thing : they tried the product, and loved it. Which is exactly how word of mouth works in real life. You try a product, you love it, and you tell you friends about it. And that's the whole point of PH : surfacing great products.

[Disclaimer : I know Batch's founder, but this comment will try to be very objective]

Allow me to disagree. Product Hunt is a platform that lets users vote for the best products. Asking for upvotes is wrong, because the people you ask feel obligated to do it. When you let people know you're on Product Hunt, they have the choice to go upvote or not. If it's a good product, they will go and upvote it. But this is the essence of Product Hunt. Filter good products and make other users aware of good products.

You're absolutely right. It's interesting to see that more and more journalists focus on number of clics / views, vs actual engagement. I guess short term metrics like clics / views are one way to go, but definitely not a good one for journalism on the long term.

And you'll have a lot of statistics there, such as the average number of words / characters used in all of their push notifications, frequency etc. That's really useful to get an overview.

Hey, I've used the tool a bit and love how easy it is to pull data from a specific app to identify push notifications patterns.

I've used the tool a bit, happy to discuss. I think the founders are here as well

Hey, how is it different from node-webkit or atom-shell?

By the area codes provided by EvanMiller (415 = San Francisco, 650 = Palo Alto) I don't think he meant "free first, then they started charging". I think he meant "got acquired" / "pivoted" "went out of business".

Hey waps, We don't want to be those guys. This is why the quality of the design is as important as the content of the ad. We can show less ads to users than classic banners / interstitials, more elegant ads, and deliver high-quality content (apps, premium products).

(quick explanation, if an interstitial is being displayed every minute and has a 5% CTR, we can show one every 2 minutes because we have a CTR of 10%. So you can have twice as much -- or more -- ad-free experience time)

Hi there, You're absolutely right, the goal here was to show how creative advertisers can be with this technology. We can also display more discrete and elegant ads, this is all based on what our publishers allow and advertisers want. However, we always want to make sure the ad is more pleasant than an interstitial full screen ad, and you're always more or less still seeing the app. Hope this helps.